Philosophy

As a team of industry veterans and specialists Netsemblage has observed the common practices in the IT and mores specifically - the Web space for a long time. While a lot of those practices had valid reasons when they were first established, that is simply no longer the case for most if not all of them.

When the internet was young there was a real need for ‘quick and dirty’ solutions in getting individuals and small organisations online to establish their online presence. When PHP first came along it was a great solution - it offered hosting providers a cheap and easy means of offering hosting, while simultaneously allowing enthusiasts to quickly train themselves into becoming web developers. The main enterprise alternative was initially Java, soon followed my Microsoft’s ‘.NET’. While these were more performant, they were not the kind of programming environment web hosts could provide a cheap solution for, nor could the average enthusiast immerse themselves in those environments as easily. Truly performant languages such as C and C++ on the other hand lacked the libraries needed for effective web development - with skilled developers being even more few and far between.

So eventually PHP became the standard and fleets of web agencies started selling their own proprietary content management systems - until eventually WordPress, Drupal, Magento and others came along. At this time Python started gaining traction for custom solutions, along with Ruby and others such as server-side JavaScript (node.js).

This is where things should have changed. Websites and web applications became more and more complex - revealing the inadequacies of popular programming environments. With the internet having matured and practices having been established - the focus should have shifted on efficiency. But it didn’t. Web related service providers only intensified their focus on easy profits instead. Easy copy-paste solutions for high prices, wrapped in a lot of marketing spiel, leaving customers paying high fees for solutions that would only hurt their objectives later on as well as having them inadvertently become polluters.

At the enterprise level however things did change - though less for sake of the environment and more for controlling cost as they were spiralling out of control at large scale deployments and high volumes of traffic. For enterprises and large service providers cloud computing and new programming languages have brought about change - though at significant cost. Enterprise solutions tend to be highly customised, making it difficult to bring them to smaller segments.

This is still the situation now for the most part: Enterprises and specialists use efficient and scalable solutions (though at significant cost) - while individuals and SME’s are stuck with solutions that don’t scale, are terrible for the environment and a guaranteed money pit if their businesses or content channels manage to grow. Not only that but individuals and SME’s actually get convinced that they’re getting ‘bang for their buck’ in the process. They aren’t. WordPress and other solutions like it should be retired as should the technologies used to create them. Awareness about the pitfalls of services like Wix and Squarespace should be increased. They’ve had their time - they were useful for a while, but it’s time to move on.

It’s time for change. It’s time enterprise solutions become the standard for all. To lower thresholds for start-ups, small businesses and content creators - to save money and to save the environment.

We’re here to make that happen. NAKARMA creates and scales the technologies - while Netsemblage and other NAKARMA Teams provide the services.

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